E-commerce, or electronic commerce, refers to the buying and selling of goods or services using the internet and digital technologies. It encompasses online retail stores, digital marketplaces, and various forms of electronic transactions. E-commerce has fundamentally transformed the way businesses operate and how consumers shop, making it possible to conduct business transactions anywhere and anytime with internet access.
E-commerce programs in vocational colleges offer a comprehensive curriculum designed to meet industry demands. Students learn web design and development to create online stores, digital marketing strategies to promote products, data analysis to understand customer behavior, and business management principles. The curriculum combines theoretical knowledge with hands-on practice, including programming, database management, and e-commerce platform operations.
The core subjects in e-commerce programs cover essential areas of expertise. Website development and design teach students to create functional online stores. Digital marketing and SEO focus on promoting products and improving search visibility. Students learn to operate various e-commerce platforms like Shopify and Amazon. Data analysis helps understand customer behavior and market trends. Supply chain management covers logistics and inventory control, while customer service and CRM systems ensure customer satisfaction and retention.