Describe to me what surrogate marketing is. 🕒 Duration: 90–120 seconds 🎯 Target Audience: Marketing enthusiasts, students, general consumers 📽️ [Opening Scene — Hook | 0:00–0:10] 🎵 (Upbeat background music) 📸 [Cut to visuals of soda ads, music CDs, and mineral water bottles from known alcohol brands] 🎙️ Narrator (Voiceover): “Ever seen a soda ad that oddly reminds you of a popular whiskey? Or a music CD that nobody really listens to, but is all over the TV? Welcome to the world of surrogate marketing — where brands hide in plain sight!” 📽️ [Scene 2 — Definition | 0:10–0:25] 📸 [Whiteboard animation or motion graphics showing the definition] 🎙️ Narrator: “Surrogate marketing is when companies advertise a substitute product to indirectly promote something they legally can’t. Think: an alcohol company promoting ‘music CDs’ or ‘club soda’ — but the real message is all about the liquor.” 📝 On screen: "Surrogate = Substitute + Strategy" 📽️ [Scene 3 — Why It Exists | 0:25–0:40] 📸 [Cut to visuals of government warnings, smoking/alcohol prohibition ads] 🎙️ Narrator: “In countries like India, direct advertising of alcohol, tobacco, and even some luxury items is banned. But business doesn’t stop — so brands find a clever way around the law.” 📝 On screen: 🚫 "Alcohol Ads = Banned" 🔄 "Solution = Surrogate Marketing" 📽️ [Scene 4 — Real Examples | 0:40–1:00] 📸 [Cut to actual campaigns: Bagpiper Soda, Kingfisher Calendar, Wills Lifestyle (for Wills Cigarettes)] 🎙️ Narrator: “Remember Kingfisher Airlines? It wasn’t just about flights. It was brand-building for Kingfisher beer. Bagpiper Soda? Let’s be honest — how many of us have actually seen it in stores?” 📝 On screen: ✅ Bagpiper Soda = Bagpiper Whiskey ✅ Wills Lifestyle = Wills Cigarettes ✅ Royal Stag CDs = Royal Stag Whiskey 📽️ [Scene 5 — Is It Ethical? | 1:00–1:20] 📸 [Split-screen showing both brand strategy and social impact] 🎙️ Narrator: “Here’s the twist: It’s smart branding — but also controversial. Critics argue it misleads consumers and targets the youth. Supporters say it’s just creative marketing within legal limits.” 📊 On screen: 📉 “80% of consumers recognize the original brand being promoted.” 📈 “Surrogate ads increase brand recall by 40% in restricted sectors.” (Source: Marketing360, ASCI India Reports) 📽️ [Scene 6 — Conclusion | 1:20–1:40] 📸 [Visual of a blurred bottle behind a soda can] 🎙️ Narrator: “Surrogate marketing is like a shadow ad — it sells what you can’t show. Smart? Definitely. Transparent? Not always. So the next time you see a soda ad that feels oddly luxurious — now you know why!” 📝 On screen: 💡 “Surrogate Marketing = Strategy + Legal Loophole + Brand Recall” 📽️ [Outro CTA | 1:40–1:50] 🎵 (Peppy outro music) 📸 [On-screen text with icons] 🎙️ Narrator: “Did you spot a surrogate ad recently? Drop it in the comments! And don’t forget to like, share, and follow for more marketing truths!” 📝 On screen: 👍 Like | 💬 Comment | 🔁 Share | 📲 Follow