kids begging their parents for a phone or to join different social media platforms
Snapchat - to take photos with cool filters (59% of teens)
Instagram - to stay connected with friends (62% of teens)
TikTok - to watch funny cat videos (⅔ of teens use it)
Parents says yes—so what are you in for?
Stock video from behind of a child texting on their phone or tapping on their phone
Zoom in
Screen-recording of making a new social media account on three main platforms:
Instagram
TikTok
Snapchat
Set a timer
Statistics
Facebook, Instagram and TikTok are allowing children, some as young as 13 years old, to be directly targeted within 24 hours of creating an account with a stream of harmful content.
New TikTok accounts in our study were recommended self-harm and eating disorder content within minutes of scrolling the app’s For You feed.
Suicide content was recommended within 2.6 minutes
Eating disorder content was recommended within 8 minutes
A new TikTok account set up by a 13-year-old user that views and likes content about body image and mental health will be recommended that content every 39 seconds.
About half of teens (48%) say social media platforms have a mostly negative effect on people their age
In the online world, many young people are exposed to violent, abusive, misleading, or sexual content that they're not developmentally ready for. In fact, a 2022 eSafety report states that 62 per cent of teens had been exposed to harmful content online.
Suddenly, they see something harmful
Zoom out into a wider mosaic of harmful content reports
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Kids today are constantly asking their parents for smartphones and access to social media platforms. Snapchat attracts 59% of teens with its cool photo filters. Instagram keeps 62% of teens connected with friends. And TikTok, with its funny cat videos, is used by two-thirds of all teenagers. But what happens when parents finally say yes?
When parents finally say yes, kids quickly start creating accounts on Instagram, TikTok, and Snapchat. The signup process is simple - just enter a username, password, and confirm you're at least 13 years old. But as soon as that account is created, a timer starts ticking. Let's see what happens next.
The results are shocking. Facebook, Instagram and TikTok allow children as young as 13 to be directly targeted with harmful content within just 24 hours. On TikTok, new accounts receive self-harm and eating disorder content within minutes. Suicide content appears in just 2.6 minutes, and eating disorder content in 8 minutes. For 13-year-olds viewing body image content, harmful recommendations come every 39 seconds.
The statistics reveal a troubling reality. About half of teens - 48% - say social media platforms have a mostly negative effect on people their age. Even more concerning, a 2022 eSafety report found that 62% of teens had been exposed to harmful content online. In the digital world, many young people encounter violent, abusive, misleading, or sexual content that they're simply not developmentally ready to handle.
The reality is stark. When children suddenly see harmful content, they're exposed to a wider mosaic of dangerous material that's deliberately blurred from parents' view. The hidden dangers of social media include rapid exposure to harmful content, algorithmic targeting of vulnerable teenagers, age-inappropriate material, and serious negative mental health impacts. Parents need to fully understand these risks before saying yes to their child's social media requests.