how to give a presentation using business model canvas
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Welcome to presenting with the Business Model Canvas! The Business Model Canvas is a powerful strategic tool that helps you visualize and communicate your entire business model on a single page. It consists of nine interconnected building blocks that work together to describe how your organization creates, delivers, and captures value. Today we'll learn how to effectively present your business using this framework.
When presenting your Business Model Canvas, always start with the right side - your Customer Segments and Value Propositions. First, clearly define who your target customers are. Be specific about demographics, behaviors, and needs. Then present your Value Propositions - explain exactly what problems you solve and what value you deliver to each customer segment. These two blocks are the heart of your business model and must be perfectly aligned. Show how your value proposition directly addresses your customers' pain points.
Next, focus on how you deliver your value proposition through Channels and Customer Relationships. Channels describe how you reach your customers and deliver your value - whether through direct sales, online platforms, retail partners, or other distribution methods. Customer Relationships define the type of relationship you establish with each customer segment. This could be personal assistance, self-service, automated services, or community-based relationships. Show how your channels effectively deliver your value proposition and support your desired customer relationships.
Now focus on the left side of the canvas - your support system. Start with Key Resources: what physical, intellectual, human, or financial assets are essential for your business model to work. Then explain your Key Activities - the most important things your company must do to operate successfully, such as production, problem-solving, or platform management. Finally, describe your Key Partnerships - the network of suppliers and partners that help make your business model work. Show how these three blocks work together to support your value proposition delivery.
Finally, complete your presentation with the financial foundation. Revenue Streams explain how your business generates income - whether through direct sales, subscriptions, licensing fees, or other methods. Cost Structure describes the most important costs in your business model, including fixed and variable costs. Show how revenue exceeds costs to create a profitable business model. Conclude by emphasizing how all nine blocks work together as an integrated system. Remember to tell a coherent story, highlight key assumptions, and engage your audience with questions. The Business Model Canvas is not just a tool - it's a powerful way to communicate your entire business vision clearly and effectively.