Explain ---**Document Title:** consumer revision.pdf **Section:** Cognitive preservation motives or needs * **Consistency:** The need for internal equilibrium or balance. * **Causation:** The need to determine who or what causes the things that happen to us. * **Categorisation:** The need to establish categories or mental partitions that provide frames of refe * **Cues:** The need for observable cues or symbols that enable us to infer what we feel and **Section:** Cognitive growth motives or needs * **Independence:** The need for a feeling of self-governance or self-control. * **Novelty:** The need for variety and difference. * **Teleological:** The need to achieve desired outcomes or end states. * **Utilitarian:** The need to learn new information to solve problems. **Section:** Affective preservation motives or needs * **Tension reduction:** The need to reduce stress. * **Self-expression:** The need to express self-identity to others. * **Ego-defence:** The need to defend or protect our identities or egos.